Zoomed outDesign Leader obsessed with building products, systems, and teams that deliver delightful experiences, drive impact, and foster culture.
Zoomed inI’m a creative problem solver with 11 years of experience building brands and propelling businesses forward in the food, drink, travel, news, and lifestyle spaces. From products to systems to entire teams, I use design as a means to engage, communicate, and build trust. I find nothing more fulfilling than distilling complex ideas into simple, yet significant and engaging interfaces.
Away from the keyboard, I’m likely at the latest brewery opening (follow along on my hoppy journey), exploring the Appalachian (although Patagonia sits comfortably at #1 for favorite hiking, so far), or attempting to perfect Texas-style bbq in my back-yard.
Negroni Design System →
Strategy / Research / Advocacy / Creative Direction / UX / UIThe proprietary Design System powering the front-end of every brand in Group Nine Media’s growing portfolio. This system maintains a consistent user experience across our products, makes new features available cross-brand with wild efficiency, and drastically reduces redundant coding, qa, and support all without sacrificing brand expression. Most importantly, it freed up my nimble team to focus on new priorities vs reinventing the wheel. Cheers 🥃.
NowThis News →
Strategy / Research / Direction / UX / UI“Homepage. Even the word sounds old. We bring the news to your social feed.” That simple brand-defining mission helped NowThis build a herculean one-of-a-kind brand that reaches over 80% of millennials in the US. It also meant their web experience needed to break the mold of traditional media just as much as their brand has.
Recommendation Lists & Content Tools →
Strategy / Research / Direction / UX / UIList-style recommendations are Group Nine’s most successful top-of-funnel content strategy. While they achieve their primary goal of generating significant traffic, they failed to achieve KPIs central to our success…All while requiring a significant amount of manual data collection & entry by our production teams, resulting in a lackluster experience for our readers.
Portfolio In Development
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Portfolio In Development 🏗